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UP, UP, UP THE SEARCH ENGINE LADDER : How To Increase Your Website’s Google Page RankOne of the biggest, if not THE biggest, Internet conglomerate today is Google. With their AdSense program, Google effectively brought about a renaissance of quality websites. With eBay, they have the world's busiest marketplace, and the comparison includes offline establishments. With PayPal, they have the most widely used payment system for online transactions. Now, they have Google Planet, an amazing digital imaging system that would provide for the user a geographical map of any place in the world.
But Google is most popularly known for having the most widely used search engine in the World Wide Web. It is said that Google owns 75% of the search engine audience, with the remaining numbers being fought for by Yahoo, MSN, Lycos and others.
Having a successful website, therefore, involves winning the favor of Google's search engine
service. And how much you win this favor would be reflected via a scoring system that is called Google Page Rank (PR).
To view any website's Page Rank, you would first have to download the Google toolbar from www.toolbar.google.com . Once installed, you'd be able to see a green bar on your browser's menu. This would indicate the Page Rank of the website you're viewing. A Page Rank of 0 (PR0) would mean that the said website is at a miserably low position when it comes to search engine results. A website with a Page Rank of 5 (PR5) would mean that it is performing well and appears prominently in search engine results. A website with a Page Rank of 7 (PR7) would mean that it is the king of its field!
Clearly, having a high Page Rank directly affects your positioning in the world's largest search engine, and consequently, this would mean more success for your website. It would result in a lot of visitors, after all, and traffic is always the lifeblood of any online enterprise.
How then, do you increase your website's Google Page Rank?
Much like everything else about Google, the algorithm behind Google Page Rank is shrouded in mystery. No one has completely broken the code, and it's not or lack of trying. But careful perusal by every webmaster in the know would reveal some strategies that actually and indubitably result in a boost of a website's Page Rank. Let's take a look at these tactics.
* The number one thing that seems to affect a website's page rank is link popularity, or, the number of websites displays links to your pages. Additionally, having a link displayed in a site that has a high Page Rank results in a boost for your own PR, such boost being proportional to the PR of the linking website. Linking to a website with a lower PR than yours, on the other hand, would result in a decrease of your Page Rank, so be mindful of this fact. Also, what we're talking about here are incoming links, and these should be the only things you should target. Reciprocal linking, or having two or more websites display each other's links, is penalized by Google with a lower Page Rank. To check your link popularity, simply use the free tool at www.linkpopularity.com .
* Consequent to the foregoing, the number of back links you have also play a crucial part in increasing your website's Page Rank. Here's a little known secret, and this not a sales pitch. There's an amazing script out there that not everyone knows about. It makes the search for possible back links so much easier. Best of all, it's free, though if you grow to love the service, as I'm certain you would, you could make a donation via PayPal. You could check out this truly magnificent tool at http://www.webconfs.com/backlink-builder.php . Of course, other back linking strategies should not be neglected. These include article marketing, newsgroup marketing and blogs.
* How efficiently your website is optimized for Google's search engine spiders would also help boost your websites Page Rank. If you have high quality and unique content with appropriate and effective keywords populating its paragraphs, and if your meta tags include such keywords, then you're in business!
Increasing your Google Page Rank should be one of your primary goals as a webmaster. With the way Google has made its mark in the industry, it has become a must to take advantage of its continually extending reach.
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