Marketing ABC

www.marketing-abc.com

 

credibilityHow To Improve your Credibility And Gain More Sales

Newcomers to the world of internet marketing find it very difficult to get their first few sales. This is largely due to an apparent lack of credibility in the eyes of the customer. Let's face it you are completely unknown, why should they trust you?

Your first major hurdle to cross is that of improving your reputation and credibility. One way of improving your credibility is to become well known amongst those members of the internet community that frequent your market niche. There are other relatively simple things related to your website which also have a huge impact on your credibility.

The following points all contribute in some way to the first impression your website creates in the minds of your customers and they all go a long way to establishing or destroying your credibility...

1) Nothing destroys your credibility quicker than if you use
unprofessional graphics on your website. That first impression created by your website is incredibly important and it does not take much to turn a seemingly terrible graphic into something that looks neat, clean and professional, but if you don't have the ability to modify the graphics yourself, either find suitable free graphics on the internet or hire a graphic artist to do the work for you.

2) Use full contact details on your website. People feel a lot more comfortable when they are dealing with a real person, and not a "front" for a money making scam. Use your full business address on your website, not a P.O. Box. People like to know that you will respond to their requests for help, so put their minds at rest by also including your business, and mobile phone numbers. Make sure you use an answering service for those periods when you are unable to answer your phone.

3) Don't leave your email address on your website; it will be harvested by spam bots. Use a "Help Desk" system... Your customers have to register first and then create a support ticket. They immediately get an automated response explaining that their customer service issue is logged, gives them a tracking ticket number and explains that a customer service representative will respond shortly. This appears very professional to a customer and greatly increases your credibility.

4) Nobody likes to wait for an answer regardless of the circumstances, so include a FAQ (Frequently Asked Questions) on your web site. Many customer service issues happen more than once and by supplying the solution to a problem on a FAQ mean your customer gets the answer to their problems immediately. Every time you get a new customer service issue, add it to your FAQ, that's one less issue you'll have to deal with in the future. One spin off from having a comprehensive FAQ is your credibility increases because you've dealt with all those issues (or at least thought about them) in the past.

There are also a number of "off site" issues which greatly affect your credibility...

1) Not responding to customer service issues is a pretty quick way to destroy your credibility. Many people won't buy directly from the sales page and will have questions about your product or service that they want answers to before they consent to the purchase. Delay your reply to them and you loose the sale. Many customers may have a problem with the sale itself and if you don't reply quickly, they will ask for a refund, and what's worse is they will never buy from you again.

2) A very good credibility building task is writing articles related to your website's theme or topic. Submit these articles to as many article directories and ezine editors as you can, the more the better. Your articles will be included in many different ezines and newsletters and will also be included as website content. Hundreds, if not thousands of people will read your articles and over time your reputation and credibility will grow.

3) Participate in web forums or discussion boards as they are also known. Post your own comments, answer other people's questions, and even ask your own questions, always being honest and truthful. Never advertise blatantly, rather include a text link under each message you post. People will get to know you the more you post especially if they like what you write. Quite apart from the additional traffic you will get from people clicking on your text link to see what else you have to offer them, your credibility will increase dramatically.

VIRAL VIRTUES

THE SECRET TO INSTANT TRAFFIC

TO BUY OR NOT TO BUY

An Introduction to Niche Marketing

SEVEN TIPS ON CHOOSING THE RIGHT WEB HOSTING SERVICE

 

Online Marketing
Affiliate Marketing: Why is it One of the Most Cost-Effective Ways to Advertise your Business
Aggressive Internet Marketing : Mission: Aggression
Writing Articles as an Affordable Internet Marketing Method
Free Internet Advertising : The Best Internet Advertising is Free Internet Advertising
How to Acquire Free Web Site Promotion
Free Website Promotion...Why Not?
Email Marketing: Affordable Internet Marketing Technique
Blogging: Free Internet Marketing Method
Internet Advertising Agencies : Affordable Advertising Agencies
Internet Advertising Method : Read about Ads:
Internet Advertising Solutions : Low Cost Internet Advertising Solution versus Conventional Advertising
Internet Banner Advertising : How to Make Use of Cheap Internet Banner Advertising
Internet Marketing Services : Free Internet Marketing Methods that will Save your Internet Business
Internet Marketing Solution : Best Internet Marketing Solutions Without Overspending
Internet Marketing Strategies : Internet Marketing Strategies that Won't Hurt Your Savings Much
Internet Marketing Tools : Tool Talk: All about internet marketing tools
Pay-per Click Advertising : "Pay-Per Click" Ad Campaign: Earn More by Spending Less"
Pay Per Click : Determining Quality and Low Cost Pay per Click Internet Advertising Services
Product / Service : "Maximum Exposure on Low Cost Internet Ad"
Internet Scams : Low Cost Advertising and Scams on the Internet
Search Engine Optimization : Effective SEO Comes Cheap
Web Site Promotion : Two Basic Parts of a Low Cost Web Site Promotion
Website Traffic Tactics : Three Traffic Tactics that won't Cost You a Cent
Google AdSense : Making Sense Of Adsense
4 Simple Methods For Increasing Web Site Traffic And Increasing Profits
Smiley : A SMILE A DAY KEEPS THE BLUES AWAY
AFFILIATE AFFLUENCE
An Introduction to Niche Marketing.
APPLES FROM A BASKET OF LEMONS
podcasting: AUDIO WORLD
BE AN INSTANT AUTHOR
BIGGIE SIZE YOUR EXPOSURE THROUGH BLOGS
Creating Web Content
Cross promotion : CROSSING BOUNDARIES
Don't let Poor Customer Service Kill Your Business
EARN MORE BY DELEGATING MORE
ENTER EZINES
Explode Your Website Traffic With Simple Niche Articles
Five Fantastic Ways To Market Your Website Through eBooks
FORUM AND SUBSTANCE
How to Make your Hobby a Profitable Online Venture
Promoting Your Small Business Online
GRAPHIC DESIGN 101 : Fundamentals Of Graphic Design For A Visually Attractive Website
Great Sources for Free Shopping Carts
How to Accept Payment for Your Niche Products
How to Boost Sales of Your Niche Product or Service
How to Build a Website to Sell Your Niche Product or Service
How to Build Repeat Business Using Autoresponders
How to Choose a Sales Pulling Domain Name
HOW TO CHOOSE THE RIGHT AUTORESPONDER SERVICE
How to Develop Your Own Niche Products or Services
How To Explode Your Niche Product Sales Using Autoresponders
How to Find Affiliate Based Niche Products and Services to Sell
How To Improve your Credibility And Gain More Sales
How to make money with a niche website without selling anything
How to Price Shipping and Handling for Physical Goods
How to Profit From Drop Shipping
How to Select a Web Host for Your Niche Site
How to Tell if a Niche is Too Crowded
How To Jumpstart Your Own Forum
INSTANT EBOOK RECIPES : Five Fantastic Ways To Create An Ebook Without Writing A Single Word
Killer Copywriting Tips to Increase Niche Sales
MARKETING TIPS FOR WEB HOSTING RESELLERS
MASTER OF MANY DOMAINS
NO PRESERVATIVES ADDED
NOT ALL WEB HOSTING SERVICES ARE BUILT ALIKE
ONE WAY, GREAT WAY
REVIEWING YOUR WEBSITE'S STATISTICS TO REAP BETTER REWARDS
Secrets of Profiting From Resale & Master Resale Rights to Niche Products
Secrets to Getting Affiliates to Sell Your Niche Products and Services
SEVEN TIPS ON CHOOSING THE RIGHT WEB HOSTING SERVICE
SIMPLE STEPS FOR OFF PAGE SEO
SIMPLE STEPS FOR ON PAGE SEO
THE GOLD IN AFFILIATE PROGRAMS
The Google AdSense Formula For Success
THE SECRET TO INSTANT TRAFFIC?
THREE POINTS FOR BACKEND PROFITS
Tips for Finding Wholesale Sources of Niche Products
TO BUY OR NOT TO BUY
TOIL-FREE TRAFFIC
Top Research Ideas for Your Niche Product
TURNKEY TRIUMPH
TYPING FOR TRAFFIC
UP, UP, UP THE SEARCH ENGINE LADDER
UPSELLING MAGIC
VIRAL VIRTUES
What You Need to Operate a Niche Marketing Site
Home Business
Don't Forget Yourself: Surviving the Financial Strain.
Finding Who You Need: Advisors, Accountants and More.
Getting Help and Advice on Starting a Business.
Telemarketing
Opt-in E-mail
Testing 1-2-3 - Edit that Email Before Sending to your Opt-In Lists
Spring Clean your List of Opt In E-mail Leads
Free Internet Marketing Methods that will Save your Internet Business
How to find Affiliate Marketing programs